Challenge – Invisibility

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Blocklords had strong brand momentum, but weren’t being discovered organically.

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Key pages weren’t ranking, search traffic was low, the site lacked content depth, and backlink authority needed to compete.  

With important product milestones approaching, they needed a clearer content funnel, improved UX for educational pages, and a stronger organic footprint to support growth.

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In short:

Great product, but poor discoverability.

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Solution

We rebuilt Blocklords’ search foundation by combining on-page and off-page improvements:

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On-page SEO

We audited the site, optimized existing content, improved internal linking, and created keyword-aligned pages designed to capture relevant organic searches.

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Off-page SEO

To strengthen domain authority and drive high-intent traffic, we built a targeted backlink profile through guest posts and placements on high-quality, high-traffic websites.

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Together, these efforts built a strong organic foundation that supported user growth and retention.

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Results

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> 165% increase in active site users

> 181% increase in new users

> 25% increase in retention